Value Dynamics Mapping

What Is Value Dynamics?

Value Dynamics is the study of how value (both tangible and intangible) flows bidirectionally among players/participants (constituents) in a bounded ecosystem (aka value network).

• Value Network: The ecosystem where all related actors (customers, partners, suppliers) interact.
• Constituents: The diverse players making up your network.
• Value Exchange: The two-way flow of different forms of value—money, products, data, or even trust.
• Value Currencies: The various forms of value traded, such as money, services, data, and time savings.
• API: The digital bridges enabling seamless value exchange in modern ecosystems.
• The Value Dynamics Mapping canvas: A simple, lightweight, yet powerful tool designed to help you visualize, understand, and analyze how value flows within your business ecosystem/organization.

What Can It Be Used For?

Explore these essential use cases:

• Analyze Existing Business Models: Map your current network to identify imbalances or value “leakage.”
• Define New Business Models: Sketch “what-if” scenarios to reinvent your business or explore adjacent markets.
• Find New Value Channels: Find fresh routes—APIs, digital platforms, alliances—to reach customers effectively.
• Augment Current Value Exchanges: Optimize key interactions like supplier contracts or customer onboarding to extract more value.
• Optimize Supply-Side Exchanges: Diversify or deepen partnerships to balance cost, quality, and resilience.
• Connect Value Networks: Bridge your ecosystem with complementary networks for cross-pollination of value.

Who Is This For?

This framework is designed for leaders, innovators, and teams looking to reshape their business strategies:

• Business Leaders & Executives: Steering strategy and driving change.
• Innovators & Entrepreneurs: Disrupting traditional models and exploring new opportunities.
• Digital Transformation Specialists: Integrating APIs and modern technologies with strategic planning.
• Consultants & Analysts: Uncovering hidden potential within complex ecosystems.
• Senior Leaders: Representing both Technology and Business.
• Strategy & Innovation Teams: Pioneering new business models.
• Research & Business Development Teams: Exploring and validating new growth opportunities.
• Product & Platform Owners: Maximizing value delivery.
• Architects & Business Analysts: Designing scalable systems and structures.
• Sales, Marketing & Operations Representatives: Enhancing customer and market engagement.
• Frontline & Customer Success Representatives: Elevating the customer experience.
• Supply Chain & Partnership Managers: Streamlining supplier networks and building strong partnerships.
• Agile Coaches: Guiding teams in understanding collaboration inefficiencies and improving value flow within Agile frameworks.

Let’s Talk

Email: mr.luke.mcmanus@gmail.com

Phone: +61 4 11 787 687